This year has been a little bit of a weird one for me with blogging – I think I’ve changed more in the past year or so than I have in the entire decade, and my blog kind of got left behind.
These past few months have been especially hectic, with university really taking over my life, and the rare moments of free time I had I definitely didn’t want to spend blogging.
When I started this blog almost four years ago now, I was 17, just about to turn 18, and a completely different person from who I am now. I was obsessed with makeup and trying new products and looks, and that was all I wanted to write about.
I still enjoy makeup, but nowhere near in the way that I used to. I think in a way my love for it came partly from the love I saw so many other people had for it, it was such a popular topic that it only made sense to be involved.
As I got more involved in blogging I discovered that there was a certain style and vibe that came with beauty and fashion bloggers, and I definitely felt I needed to lean towards that in order to be more successful. I enjoyed what I was talking about, reviewing new products and doing tutorials, but I was only showing a very small part of myself and it felt like somewhat of a caricature.
I have been trying to be more myself in blogging, changing my Instagram theme from very white and bright to something a little moodier that is just much more my style, but I can’t say I’m writing about the things I’m passionate about.
I have a tendency to play a character that I know people will like rather than being myself, which, as I’ve gotten older, I’ve tried to stop myself from doing because it’s far too tiring. However, I still think I’m doing this with my blog, and it’s been making me lose the desire to write because I don’t feel passionate about what I’m writing about. And if I don’t care, why should anyone else?
Now this isn’t to say that I don’t love some of the things I’m talking about – I still really love skincare, I’m just as obsessed with fashion as I was at the beginning, and travel is something I actually wish I could write about more. But writing the same posts about makeup I’m loving has become such a chore – there’s only so many times you can talk about ‘no makeup’ makeup, believe me.
As we head into 2020 and a new decade, I think it’s time to switch things up and fall back in love with blogging. I love to write, I’m doing an English degree for God’s sake, so it’s time to start enjoying it again by writing about things I’m passionate about.
By no means will I completely stop writing about skincare and beauty, because I still love them, but I just can’t have that be all this blog is about. I definitely want to focus more on fashion, especially on Instagram, but maybe do that seasonally and promote slow fashion along the way.
My biggest passions are cooking, photography and travelling, and I really want to transform this blog into a space where I can write a lot more about those. I recently watched Julie and Julia for the first time (I know, I know) and the idea of trying to make every recipe in a cookbook really inspired me, so maybe look out for that kind of content in the new year.
I think it’s time for a rebrand. I started this blog as a teenager and now I’m an adult (if you can believe it), so it’s only right that my blog reflects that. This might work or it might totally fail and no one will read it, but at least I’ll be writing about something I love.
Have a wonderful new year,