Rimmel London Volume Shake Mascara REVIEW

Rimmel London recently released their new Volume Shake Mascara and they kindly sent me one to try out and review for you guys. This is following their launch of the Brow Shake Filling Powder, so we could be seeing a lot more ‘shake’ style products in the future!

I was both excited and sceptical when I received this, as it promises clump-free volume and a formula that will never dry out, as you can simply shake the bottle and refresh the product. As I’ve only had the product for just over a week I can’t tell you whether or not that technology actually works, but I’ll definitely get back to you on that. I can say, however, that the formula is completely clump-free, you can coat your lashes as many times as you want and they won’t look clumpy at all. 

The tube itself is very interesting, it gives me a sort of futuristic vibe with the gunmetal packaging that I’m really into. It did surprise me with how weighty it was, much heavier than an ordinary mascara, but that’s because of the technology inside that allows you to shake and refresh the formula. I really love that the mascara wand is a bristle brush as opposed to a plastic wand as I think that really helps to add volume and length to the lashes. The wand is a pretty perfect size too, big enough that it will give you volume but not too big that you’ll end up with mascara all over the place.

When I first tried out this mascara I absolutely hated it, no exaggeration. I’d curled my lashes and as soon as I applied this mascara the curl just dropped out of them – it made my lashes even straighter than they were before. Although I really didn’t want to try this mascara again I forced myself to for the sake of a good review, however this time I tried it without curling my lashes. For some reason, without curling my lashes this mascara performed insanely better; it curled and lengthened my lashes, and actually gave me very similar results to the Benefit They’re Real Mascara! I did find that I needed two coats to get the volume that I wanted, as with only one coat it looked a little spidery, but because of the clump-free formula that wasn’t a problem and I was pretty happy with how my lashes looked after using it.


After one coat

After two coats

Now I have pretty poor lashes, so although I would have liked this mascara to give me a little more lift and curl, that really would take a miracle on my eyelashes. There is definitely a major difference between how my lashes looked initially and how much better they looked after the two coats of this mascara, so I’m definitely impressed. I’m not sure that it’s as volumising as they say it is with only one coat, however it definitely is very buildable.

I have to say, I’m really impressed with how budge-proof the formula is. Although this is not a waterproof mascara, it managed to stay strong throughout an intense sob session whilst watching Les Mis without running or smudging! I didn’t find that it flaked off either, so I think the formula is pretty solid.

I’m definitely very impressed with this mascara, it really is completely clump-free and despite being a drugstore product, it performs on me just as well as some of the more expensive mascaras do. There are a few other mascaras that I think I prefer to this, however for the price of £8.99 I definitely think it’s worth the money. If you’re looking for a good mascara that won’t break the bank, you should definitely check this out – maybe just don’t curl your lashes before using this.

I hope you enjoyed this post, let me know what you think of this mascara and whether or not you want to try it out! See you next time,

A x



  1. March 27, 2017 / 4:12 PM

    I’ve been looking for a new mascara for a while now and this one sounds great! I love the look of what it did to your lashes. Might have to give it a go! X

    Kate// itskaterose.com

  2. March 27, 2017 / 7:42 PM

    I really need a new day to day mascara, and this sounds like a fab product to build up a natural looking lash! 🙂

  3. March 27, 2017 / 9:45 PM

    I love that this mascara is completely clump-free! I hate when I get drop from my mascara. The effect it has when worn on curled lashes is so bizarre, but hey I guess it means one less step in the morning routine :)!
    Tasmin | http://www.grandiosedays.com

  4. March 28, 2017 / 10:39 AM

    As I don’t have any clue about make up, I’m not going to pretend I know anything. But I really liked the way you wrote about it! 🙂

  5. March 28, 2017 / 1:12 PM

    Fab review! I’ll be picking this up on my next trip to Boots I think! xxx

  6. Megan mccoig
    March 28, 2017 / 10:00 PM

    I loooove this mascara. I use it every single day now. And love the little shaker! Xx

  7. March 29, 2017 / 7:20 PM

    The results are so noticeable!! I feel like drugstore makeup brands are absolutely killing it at the minute, so many good and affordable mascaras out there!! Fab post xxx

  8. April 1, 2017 / 11:14 PM

    I always always use Rimmel mascaras so this is a must try for me!!

  9. April 2, 2017 / 4:19 PM

    I didn’t know they had released a new mascare but now I know, I really want to give it a try, I love Rimmel! And there’s definitely a major difference between before and after you’ve applied the mascara!

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