Valentine’s Day Makeup | Three Looks & Tutorials

I’ll be honest with you, I don’t really get the whole big deal with Valentine’s Day – I mean, if you love someone shouldn’t you treat them as if everyday is Valentine’s Day? However, the opportunity to do a variety of makeup looks where I can be super creative is too great to pass up, so I allowed myself to run wild and create three looks perfect for Valentine’s Day. Not that I’ll need any of these looks on Valentine’s Day when all I’m doing is watching The Holiday for the hundredth time… but that’s beside the point. I also realise that three looks is kind of a lot, but I got excited okay?! Plus, these looks vary from simple and romantic to super dramatic, so I’m giving you guys options. Here are my three looks, enjoy!


This is a super easy look because I just did a light eye look without any liner and tried to keep the entire thing pretty and glowy, so this would be a great makeup look for a beginner. The only shadows I used for this look were from the Morphe 35O Palette, but any light, warm-toned shadows will do.

I started with my base makeup, using the Hourglass Ambient Light Correcting Primer in ‘Luminous Light’ to immediately add a glow to my skin. I then used my favourite YSL Touche Éclat Le Teint Foundation in ‘B10’ combined with Ooh! Argan Facial Oil to add extra hydration, applying this with a damp Beautyblender. 

After this, I applied my Stila Correct & Perfect All-in-One Correcting Palette to any redness and dark circles, before applying the NARS Radiant Creamy Concealer in ‘Vanilla’. I then started to bake my entire face with the Laura Mercier Loose Translucent Setting Powder and moved on to my brows.

To fill in my brows, I used Anastasia Beverly Hills Dipbrow in ‘Soft Brown’, then set my brows with Benefit’s Ready, Set, Brow!. 

For the eyes, I initially primed with the Urban Decay Eye Primer Potion in ‘Original’, then set this with my Laura Mercier powder. I began to build up my crease with the shade in the top right corner (pictured above), and slowly built up the colour until I was happy with the intensity – you don’t want the shadow to be too harsh as we want to keep this look nice and light, but add enough so that the shadow is noticeable. I then took the second shade from the left on the top row all over the lid, just applying this with my finger, to add shimmer to the eye look and act as the main element. Although this shadow is difficult to capture on camera, it’s a beautiful duochrome gold-pink that reflects differently depending on the light. I then used the bottom left shade in the outer corner to add slight depth to the look, and brought it slightly into the crease to blend the transition and intensify the outer edge.

I also took the two matte shades that we had previously used onto my lower lash line to smoke out the look a little.

Lid shade

As I wanted to keep this look pretty natural, I didn’t use any falsies and only applied Benefit’s They’re Real Mascara to my upper and lower lashes.

Next, I brushed off my bake and applied a light contour using the Kat Von D Shade & Light Palette, then bronzed up my skin using the bareMinerals Glow Together Dimensional Powder Trio. I also used the blush from the bareMinerals palette, and applied the ‘Butterscotch’ shade as my highlight from the Anastasia Beverly Hills Sweets Glow Kit.

For my lips, I used the NARS ‘Dolce Vita’ Sheer Lipstick combined with the NYX Butter Lip Gloss in ‘Angel Food Cake’, and finally spritzed my face with the Urban Decay All Nighter Setting Spray.

This is the final look!

I love how glowy and effortless this look is, and the slight shimmer on the lids makes this makeup really pop!


For the base makeup on this look I used the exact same products as in the first look, however I also used the Benefit Porefessional Primer to give a slightly more polished and flawless look to the skin. I once again applied my face makeup and baked before the shadow as this is still a fairly light eye look so there shouldn’t be any fallout – however this way you can still sweep off any fallout should you have any.

For the eyes, I used only shadows from my Too Faced Chocolate Bar Palette, and tried to keep it pretty light as we are going more dramatic with the lips. I once again primed my eyes with the Urban Decay Eye Primer Potion and set it with the ‘White Chocolate’ shadow (pictured below). I then began to build up the shade ‘Salted Caramel’ in the crease, building it up to a fairly strong intensity in order to give more definition to the crease. I used ‘Marzipan’ on my entire lid to create the gorgeous shimmer, and then brought ‘Salted Caramel’ onto the outer corner and back into the crease to make sure everything was blended and give it a little more definition.

I combined ‘White Chocolate’ and ‘Champagne Truffle’ to highlight my brow bone, and then used ‘Champagne Truffle’ to highlight my inner corner. I also used ‘Salted Caramel’ once again to smoke out my lower lash line (after brushing off my bake).

I then used the Rimmel London Scandaleyes liners for my winged liner, using the Thick and Thin liner across the lid and the Precision Micro Eyeliner for the wing. To tightline, I took my NARS Larger than Life Longwear Eyeliner in ‘Via Veneto’, and applied Benefit’s They’re Real Mascara before putting on the ‘Va Va Voom’ False Lashes from Threads Beauty.

I used the same brow products as in the first look, as well as the same contour kit, bronzer and blush after brushing off the bake. However, for this look I used ‘Marshmallow’ from the Anastasia Beverly Hills Sweets Glow Kit for my highlight, to give me a more intense glow.

For the lips, I used Rimmel London ‘The Only 1’ Matte Lipstick in ‘Take The Stage’ which is the most perfect matte red, and then sprayed my face with the Urban Decay All Nighter Setting Spray!

Here’s look two!


I absolutely adore this look, it’s so classy and chic and has a very French feel to it.


For this look I began with the eyes (in case I had any serious fallout), however I did the exact same face makeup as look two – down to the highlighter and everything – so see that for reference.

This was actually my first ever attempt at a cut crease, and to say I was intimidated is a major understatement. However, I have a very easy technique – that I’ve actually seen a lot of people use before, so I won’t take credit! – that I’ll explain throughout this tutorial.

The easiest way I found to do a cut crease is to act as if you’re doing an ordinary crease, however just take it a little further out (as you’ll be cleaning up the edges later) and really focus on intensifying the crease itself.

I initially took Makeup Geek’s ‘Tuscan Sun’ (below on the left) as my transition shade (after priming and setting as I had done in the previous two looks), combined with the shade ‘Buon Fresco’ from the Anastasia Beverly Hills Modern Renaissance Palette (both shadows pictured below) and really worked that all over my entire crease and almost right up to my brow bone. After I had worked up a good intensity, I grabbed some of ‘Venetian Red’ from the Modern Renaissance Palette and began to focus that a little more directly into my crease, however still dragging it up a little to intensify the pink colour and create a more smoky look. I then went back in with my transition shades to blend that all out.

On an even smaller brush I took the shade ‘Love Letter’ and took that directly into my crease, building up the intensity until I had a very dark pink shade right in my crease and leading out to what would eventually be the flick. Make sure you really focus the darker colours on the outer edge of the crease too, as this will give you a more noticeable cut crease in your end result. I then went back in with my transition colours, blending and occasionally adding more ‘Venetian Red’ and ‘Love Letter’ until I felt I had the perfect intensity. Once I was happy, I took the Makeup Geek shadow ‘Anarchy’ on a pencil brush directly along the line of the crease, just to add a slight cranberry touch to the look.

To highlight my brow bone, I took my favourite brow bone highlight ever, ‘Tempera’ from the Modern Renaissance Palette. Now is probably the scariest part, and you need to make sure you have a steady hand. I took a fairly large amount of NARS Radiant Creamy Concealer on my hand and applied this to my lid using a flat concealer brush, cutting out my crease as I went. You want to try to create a nice flick at the edge which will eventually mirror your winged liner, and I cut my crease slightly above where my natural crease is deepest, as I have quite hooded lids and this makes the cut crease stand out as much as possible. The best thing about this technique is that if you accidentally bring the concealer up a little too high, you can just apply a little more shadow and cut the crease again.

Once I was happy with how my cut crease looked, I applied the shade ‘Vermeer’ from the same palette (pictured below) all over the lid and up to the crease, creating a nice contrast between the dark cut crease and the light shadow, as well as adding a touch of sparkle.

I used the same liners as I did in the second look for my winged liner – try to match up as well as possible the flick of your cut crease for a more seamless look, and make the wing smaller if you find this too difficult. I once again tightlined with the same NARS liner as before, and used the same mascara and lashes as I had in look two. To smoke out my lower lash line, I first took a mixture of ‘Venetian Red’ and ‘Love Letter’ on a pencil brush and packed that tightly along the lower lash line, and then blended that out with ‘Tuscan Sun’ to make it a little less harsh. For my inner corner highlight I used ‘Vermeer’ once again.

Again, I used the same brow products as in the first two looks, and used the Rimmel ‘The Only 1’ Matte Lipstick in Salute to create a soft, rosy lip. Finally, I once again spritzed my face with Urban Decay All Nighter Setting Spray.

Here’s the final look!

This is definitely my favourite look out of the three – purely because I’m so proud of how my cut crease came out!

So those are my three makeup looks for Valentine’s Day – damn that was a long post!

I really hope you enjoyed these written tutorials – I hope everything made sense! Let me know in the comments what your favourite look was, and tag me in yout photos if you try any of these out (I’m @theauburnagenda on everything!). See you next time,

A x



  1. February 6, 2017 / 5:13 PM

    Hey, great post…so detailed 🙂 I love the classic red but then do love the cut crease too, you did a great job on that 🙂 I need to try that soon xx

    • February 9, 2017 / 12:39 PM

      Thank you! If you try it I’d love to see a photo! Xx

  2. Amber
    February 8, 2017 / 8:39 PM

    Beautiful! My favourite is the last one but I don’t think it would turn out like that if I did it aha

  3. February 8, 2017 / 8:45 PM

    I love all three of those looks but I LOVE the red lip and the cut crease! Just gorgeous! 😀

  4. February 8, 2017 / 9:09 PM

    such a lovely post, these looks are all so beautiful! I love look 3 though

  5. February 8, 2017 / 9:44 PM

    Omgggg these are amazing!! You look beaut and the looks are amazing!! Love all them but good job on the cut crease!! xox

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